A native of Erie, PA, Alyssa Dainack headed straight to New York City after graduating from Penn State University to stretch her creative muscles. She leads (and continues to lead) creative design for large consumer magazines and websites and is currently the Creative Director for Meredith Corporation's Health, Rachael Ray In Season, Allrecipes, EatingWell and Sweet July magazines. She spends as much time as she can in the West Village, loves a good design blog and takes advantage of a warm beach vacation whenever possible. Her #1 motivation are her four kids, who always keep her on her toes.